Saturday, June 24, 2017
Home Blog Page 39
In case you've misssed it, Shel Holtz has crafted an excellent post with 10 important pointers for business-to-business podcasters.
Gee, here I thought it was time for a break, but Lee Hopkins has pleaded for MORE on targeting your message to your audience. Depends on the audience, Lee. But you already know that. You have to...
While revising my business-writing course materials, I've been reviewing some perennial topics. This is one that comes up in every discussion of writing: Know Your Audience. The first thing I want to know when someone asks me to write an...
The other day I was talking to a prospective client -- a successful business coach who wants to reach out to his audience in new ways. I like this guy because he knows and understands his...
Another podcast from me today. This one's about the top five myths about podcasting in the corporate environment. It's just over eight minutes. Visit the Trafcom News podcast blog for the full shownotes. Happy listening!
Two examples: 1. This morning, a colleague lamented that although he was grateful to see a glowing write-up about his firm in a national (Canadian) newspaper, he was disappointed by the grammatical and spelling errors in the article. 2. Last...
I was talking to a client today who’s having trouble disseminating information to staffers, particularly some of the 20-somethings who don’t like to read. I asked if most of those people had earbuds sprouting from their heads. Yes, they...
If so, check this out. I just read an excellent article on Why CEOs should blog by Jeneane D. Sessum. Tip of the hat to Neville Hobson for mentioning this and some other excellent resources...
This morning my friend Judy sent me this joke: Last summer Ed met a woman while on vacation and fell head over heels in love with her. On the last night of his vacation, the two of them went...
I pulled myself away from blogging for a few days to devote my time to client projects and my podcast (have you listened yet?). As I finished polishing a magazine piece, I thought of the advice I’ve given people...
After listening to podcasts for months, reading and writing about podcasts, and even creating audio content for clients, I'm happy to announce the first podcast for Trafalgar Communications! Please let me know what you think. Trafcom News, Show #1 from...
Some people say that podcasting is a fad that won't succeed as a business tool. Dave Taylor, for example, wrote eloquently about this. In fact, he even recorded a podcast about the ineffectiveness of podcasts. Very clever, Dave....
Mike Manuel raises this interesting question in his Media Guerrilla blog. Most large organizations provide media training for senior leaders and others who speak to the mainstream press. This training teaches them how to stay calm, stick to the...
The other day, I heard someone say, "I am going to create some podcasts by recording articles I’ve already written." Is this a good idea? NO! Anyone who’s drafted speeches knows that writing for the ear is very different from...
Much of my work is corporate, but I do reserve a slice of time for magazine writing. I’ve always loved magazines, since I was a kid reading Highlights, and later peeking at Cosmopolitan. When colleagues learn that I freelance...
I’ve recently discovered Max Hansen’s podcast, called Build a Better Podcast. In the two shows he’s produced so far, Max does a great job telling us about podcasting tools, techniques and strategies. He has a smooth voice, too, and...
Professional writers don't have time for so-called writer's block. We face too many deadlines to wait for inspiration from the muses. So, when we can't think of the perfect words to start an article or even a letter, we...
As a follow-up to my last post, I thought I'd share these pearls of wisdom with you: DO NOT EDIT as you write! This is the biggest time-waster on earth. If you really want to avoid the task...
Writing is easy. It’s re-writing that’s hard. If you define "writing" as putting words to paper, and "re-writing" as reworking the words so that they make the most sense, then good writing is good re-writing. Sometimes people ask me...
Flight attendants get short shrift from many travelers these days. We get annoyed when they run out of orange juice or pillows early in a flight. We wonder why our row seems to get served the tepid "meal" last...