Wednesday, March 20, 2019
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Rick Spence, who writes the informative Canadian Entrepreneur blog, has pulled together the best quotes of Peter Drucker, the "father of modern management," who died on November 11. Here are (IMHO) the best of the best: "Whenever you see a...
In dissecting a Harvard Business Review article, my clever and creative colleague Rob Clark (aka Tragic Lad) says that having a "dialogue" with your customer without listening to your customer is fruitless. Here’s the money quote from Rob: Who...
Stephen Baker of Business Week Online’s Blogspotting points out that even porn marketers use jargon. I guess there isn’t a darned thing we can buy that isn’t a "solution" to something.
I liked this in Hacking Cough by Chris Edwards, who writes about the distinction between jargon and euphemism. How’s this for a beautiful, non-weasel turn of phrase: There is a difference between jargon, the dialects that make technology just that...
I love getting emails from people who listen to my Trafcom News Podcast, because I can find out WHO is listening to the show. So I'm intrigued by a new company called PodTrac, which says it's offering...
If you are interested in corporate podcasting, you'll want to hear how David Spark is helping Sprint build its brand with a podcast called Communications Insider. Find out how David sells the idea of podcasting to his clients, and...
Bleary-eyed this morning, in the car on the way to the Y, I heard yet another person use the phrase "going forward." Suddenly, everyone is saying this! Why, oh why? It reminds me of the 1970s when "at this...
Stephen Bryant in Publish.com says: Yes, there is a market for podcast advertising. Why? Because "advertising always finds a way." Bryant makes some good points in his article; it’s definitely worth a read if you follow new media. I’m...
IBM may help you find out. According to this story on CNET, IBM is developing an application to analyze how discussions on blogs and other Web sites are affecting a given corporation's image. Using IBM's text analytics and search...
This was my very first visit to a .mil domain. I just had to find out what the Pentagon is podcasting about. BTW, I picked this up on CNET.
Tod Maffin has announced the Podcasters' Meetup Road Tour. He will be travelling across Canada to get together with Canadian podcasters to share ideas, swap geeky tech tips and more. I plan to attend the December 13 meetup in...
Nice post in the Trade Show Marketing Report about Aldo Coffee in Pennsylvania. Here’s some genuine insight into how a small business is benefiting from blogging. Tip of the hat to Lee Hopkins!
At my writing workshop last week, I raised the name of the dearly departed Sister Grace Agnes, the teacher who made the biggest impression on me (not literally) in grammar school. One of the students at the workshop asked,...
Saw this in CNET News: A growing number of chief executives of American companies rate blogs highly as employee communication tools, although a majority remain skeptical about starting their own. The study of 131 CEOs was...
In this 10-minute show, I argue that reading blogs can be GOOD for your career and I share some tips on how blogging can boost your job search efforts. To download the file and read the shownotes, hop on...
In this 20-minute podcast, I interview Audrey Reed-Granger, PR director at Whirlpool. Audrey explains how she started The American Family, Whirlpool’s branded podcast. You’ll learn the strategy behind the podcast and the company’s plans for future internal and external...

Give to get

About six months ago, I found myself in an unexpected trough because of a couple of stalled projects. Although I hate cold calling and hadn’t done any in almost 10 years, I felt it was time to take the...
The Toronto papers picked up a story from the Wall Street Journal that caught my eye. Apparently, an Arab satellite TV network, MBC, has introduced The Simpsons (dubbed "Al Shamshoon") to the Middle East. I checked the date....
In case you've misssed it, Shel Holtz has crafted an excellent post with 10 important pointers for business-to-business podcasters.
Gee, here I thought it was time for a break, but Lee Hopkins has pleaded for MORE on targeting your message to your audience. Depends on the audience, Lee. But you already know that. You have to...