Thursday, March 23, 2017
In two recent podcast episodes, Steve Lubetkin and I, co-authors of The Business of Podcasting, discussed the business side of podcasting. In our conversations, Steve and I talked about working with podcasting clients (Trafcom News Podcast 141) and the gear...
I love technology, especially when it makes my life easier and helps me to access information I need. This is a busy time of year for many of us, but I hope you’ll take a few minutes to check...
In 11 years of podcasting, I’ve produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts. We don’t hear about these podcasts very often, because they’re hidden behind a firewall and consumed only by...
One of my favourite things: leading workshops to introduce people to the how and why of social media. Despite the seeming ubiquity of social media, I often encounter people who are flummoxed by Facebook, tormented by Twitter, puzzled by...
I’ve been so busy podcasting and teaching that I haven’t been able to sit down and blog about the first ever HotDocs Podcast Festival, held in Toronto November 18 to 20 at the Hot Docs Ted Rogers Cinema on...
This week I had the pleasure of speaking about podcasting at the national CSAE conference (Canadian Society of Association Executives) in Toronto. I've been producing podcasts for organizations of all kinds for a decade, and have found the audio...
Podcasters like me own a surfeit of audio gear, as we should. But it’s my belief that all business people should have a few key pieces of basic audio equipment on hand. Why? To participate in a Skype call,...
Who cares what I have to say? How much of myself should I reveal in my writing? Is this too personal? This semester I’m again teaching the Foundations of Digital Communications Strategy and Social Media class at the School of Continuing Studies...
Yes, blogging is still important. Some of us started blogging back in the days before social media was even called social media. But we blogged to share thoughts and ideas, to build community, and to get known, get remembered and...
When I was a young, green freelance writer, I didn’t know what I didn’t know. And that’s a good thing. If I’d realized how ignorant I was about business, I would never have quit my well-paying job as a...
Toronto is still steamy, but I’m thinking about the fall season. In fact, I’ve already planned two workshops: Blogging for Fun and Profit on Friday, September 23 Twitter Demystified on Friday, October 21 You can find details about the workshops if you...
Each year around this time, LinkedIn reminds my connections that it’s the anniversary of “Trafalgar Communications.” What this really means: Thirty-one years ago I quit my job as a senior systems analyst at an insurance company, gave up the...
Each semester I usually share the blogs written by the students I teach at the University of Toronto School of Continuing Studies. The spring/summer 2016 semester is almost done, and some students are still catching up on their blogging...
This week I've been attending Social Media Week Toronto (#SMWiTO) and yesterday gave a presentation on "the power of podcasting." The audience was very enthusiastic about podcasting, and I suspect we'll be seeing some new podcasters on the scene...
Bravo for you and your organization if you’re using social media. But do you know if it’s working? When was the last time you sat down to review your efforts and your results? Probably a while. Take a look Maybe it’s...
Not long ago I was attending a conference for women in business. During the Q&A, a woman who had been presenting on a marketing topic was asked about social media. I sat stunned as she answered: “Oh, social media?...
Back in the day, I used to have a client who’d leave me voice mails that were so long, she had to phone two or three times to spill out the whole missive. Because I really liked this client,...
I attended a workshop last week where the facilitator made an offhand comment about Twitter: “I don’t like it. I hardly use it. It’s too cluttered.” I wish she were more informed; after all, she’s supposed to be a...
Last night I attended a lively meetup on social media at Brainstation Toronto. The fast-paced discussion covered trends in social media, particularly for brands. Many of the speakers' points confirmed what my colleagues and I (especially Alison Garwood-Jones) have been...
Marketing tip of the week Before embarking on a content marketing program, here are three things to consider: Getting started Consider drawing up a content marketing statement of intent to be used within your organization. This would list your core audience, what...