Sunday, September 23, 2018
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When one of my LinkedIn contacts congratulated me this week on my “work anniversary” of more than three decades (thanks, by the way, LinkedIn), I replied: “Most people don’t know this, but Trafalgar Communications started as a lemonade stand...
Let’s assume you have already chosen the theme and format of your podcast, and have written down your measurable objectives. Our work here begins with choosing your guests. Choosing your guests Sometimes the best expert is not the most effective interview...
What a party! This year the Professional Independent Communicators (PIC) group celebrates its 20th anniversary as a thriving special interest group of IABC/Toronto and an essential resource for solo professionals within the chapter. On June 14, 2018, some of us...
After you hit “publish,” your work as a podcaster is not done. Promoting each episode will help you expand your podcast audience and reach the goals you’ve developed for your show. Here are 16 podcast promotion tips I've developed...
As you may know, I teach digital strategy and social media part time in the School of Continuing Studies at the University of Toronto. Our students are busy, but I do recommend that they listen to podcasts while commuting...
Podcast listenership is up, and more and more organizations are adopting this form of communication for both internal and external programs. On Tuesday, May 15, I’ll be speaking about podcasting at a professional development event sponsored by IABC/Toronto’s Professional...
Recently I wrote about the 2018 version of the Edison Research report, The Infinite Dial, which covers consumer use of media and technology, and tracks new platforms as they develop. Now, the researchers have also released – for the first...
Since 2014, I’ve been teaching digital strategy and social media part-time at the University of Toronto School of Continuing Studies. This summer the school is offering a new program designed for recent graduates who want to develop applied skills...
In the wake of the Cambridge Analytica uproar over Facebook, there’s been a loud hue and cry around deleting our Facebook accounts. Is this a solution to protecting our privacy? For some people it will be. But for many of...
Disclaimer: This is not a post about how to podcast, how to choose a microphone or how to set your audio levels. This is about the real world of organizational podcasting, and the most common questions asked of me...
Those of us in the podcasting universe eagerly await each year’s release of The Infinite Dial study from Edison Research, not because it offers any earth-shattering stats, but because it reinforces what we’re seeing in the business world and...
There’s no question that podcasting has exploded in popularity. Publications like Adweek, Forbes and others have been touting some impressive stats. Friends and colleagues mention their favourite shows – from politics to comedy to PR to history. And I’m...
At the end of each year I’m curious to see which of my blog posts were the most popular. Well, 2017 was no surprise. My posts about podcasting are again the most read of all of my hundreds of...
My friends know I’ve been teaching at the University of Toronto School of Continuing Studies for more than three years now, in the Digital Strategy and Communications Management certificate program. As we gear up for the fall semester, people...
It’s so easy to fritter away time. Even with a looming deadline, we can fall down the Twitter rabbit hole, get sucked into studying all of our friends’ Facebook vacation photos, and find every flimsy excuse to not get...
Are you floundering when it comes to understanding social media? Or perhaps a friend or colleague needs help getting up to speed with Twitter, Facebook, LinkedIn and other platforms. On July 27, 2017 I’ll be leading another Hands-on Social Media...
As I gear up to teach another semester of Digital Communications Strategy and Social Media at the University of Toronto, I think about our students and how they will react to the course requirement to publish online. Some are thrilled...
In two recent podcast episodes, Steve Lubetkin and I, co-authors of The Business of Podcasting, discussed the business side of podcasting. In our conversations, Steve and I talked about working with podcasting clients (Trafcom News Podcast 141) and the gear...
I love technology, especially when it makes my life easier and helps me to access information I need. This is a busy time of year for many of us, but I hope you’ll take a few minutes to check...
In 11 years of podcasting, I’ve produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts. We don’t hear about these podcasts very often, because they’re hidden behind a firewall and consumed only by...