Sunday, December 16, 2018
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Donna Papacosta

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

Yes, you still need a newsletter

The other day I was talking to a prospective client -- a successful business coach who wants to reach out to...

Trafcom News Podcast 04 – Corporate Podcasting Myths

Another podcast from me today. This one's about the top five myths about podcasting in the corporate environment. It's just over...

A plague of illiteracy

Two examples: 1. This morning, a colleague lamented that although he was grateful to see a glowing write-up about his firm in a national...

Podcasting: They’re getting it

I was talking to a client today who’s having trouble disseminating information to staffers, particularly some of the 20-somethings who don’t like to read....

Are you talking to senior leaders about blogging?

If so, check this out. I just read an excellent article on Why CEOs should blog by Jeneane D. Sessum. Tip of...

Listening through filters

This morning my friend Judy sent me this joke: Last summer Ed met a woman while on vacation and fell head over heels in...

Don’t fall in love with your copy

I pulled myself away from blogging for a few days to devote my time to client projects and my podcast (have you listened yet?)....

Trafcom News Podcast 01, Sept. 12, 2005

After listening to podcasts for months, reading and writing about podcasts, and even creating audio content for clients, I'm happy to announce the first...

So who’s right about podcasting?

Some people say that podcasting is a fad that won't succeed as a business tool. Dave Taylor, for example, wrote eloquently about this....

Who’s the un-official spokesman?

Mike Manuel raises this interesting question in his Media Guerrilla blog. Most large organizations provide media training for senior leaders and others who speak...

Don’t be Ted Baxter

The other day, I heard someone say, "I am going to create some podcasts by recording articles I’ve already written." Is this a good...

Freelance Magazine Writing 101

Much of my work is corporate, but I do reserve a slice of time for magazine writing. I’ve always loved magazines, since I was...

Build a better podcast

I’ve recently discovered Max Hansen’s podcast, called Build a Better Podcast. In the two shows he’s produced so far, Max does a great job...

Stuck at the beginning? Start at the middle!

Professional writers don't have time for so-called writer's block. We face too many deadlines to wait for inspiration from the muses. So, when we...

How to NOT edit yourself

As a follow-up to my last post, I thought I'd share these pearls of wisdom with you: DO NOT EDIT as you write!...

How to edit yourself

Writing is easy. It’s re-writing that’s hard. If you define "writing" as putting words to paper, and "re-writing" as reworking the words so that...

Thank your flight attendant

Flight attendants get short shrift from many travelers these days. We get annoyed when they run out of orange juice or pillows early in...

You need a corporate blog policy

Last week I wrote about Nadine Haobsh, who lost her job as an associate beauty editor at Ladies Home Journal, as well as a...

Talking to teens

A few months ago I took a course on parenting teenagers. God surely reserves a special place in heaven for mothers and fathers who...

Taking my name in vain

At this very minute, someone in France could be spitting out a mouthful of musty Beaujolais and taking my name in vain. Well,...