Sunday, September 23, 2018
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Donna Papacosta

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

Curious about being an independent communicator?

When one of my LinkedIn contacts congratulated me this week on my “work anniversary” of more than three decades (thanks, by the way, LinkedIn),...

Tips for planning podcast interviews

Let’s assume you have already chosen the theme and format of your podcast, and have written down your measurable objectives. Our work here begins...

PIC celebrates its 20th anniversary

What a party! This year the Professional Independent Communicators (PIC) group celebrates its 20th anniversary as a thriving special interest group of IABC/Toronto and...

16 podcast promotion tips

After you hit “publish,” your work as a podcaster is not done. Promoting each episode will help you expand your podcast audience and reach...

Podcasts for PR and communications pros

As you may know, I teach digital strategy and social media part time in the School of Continuing Studies at the University of Toronto....

Curious to learn more about podcasting?

Podcast listenership is up, and more and more organizations are adopting this form of communication for both internal and external programs. On Tuesday, May...

Highlights from the Infinite Dial Canada report

Recently I wrote about the 2018 version of the Edison Research report, The Infinite Dial, which covers consumer use of media and technology, and...

For new grads: A U of T career-ready program

Since 2014, I’ve been teaching digital strategy and social media part-time at the University of Toronto School of Continuing Studies. This summer the school...

Why #DeleteFacebook may not be the answer

In the wake of the Cambridge Analytica uproar over Facebook, there’s been a loud hue and cry around deleting our Facebook accounts. Is this...

Top 10 real-world podcasting questions

Disclaimer: This is not a post about how to podcast, how to choose a microphone or how to set your audio levels. This is...

Highlights from The Infinite Dial 2018

Those of us in the podcasting universe eagerly await each year’s release of The Infinite Dial study from Edison Research, not because it offers...

So, you want to start a podcast?

There’s no question that podcasting has exploded in popularity. Publications like Adweek, Forbes and others have been touting some impressive stats. Friends and colleagues...

My top 10 blog posts in 2017

At the end of each year I’m curious to see which of my blog posts were the most popular. Well, 2017 was no surprise....

Thinking of updating your digital and strategic skills?

My friends know I’ve been teaching at the University of Toronto School of Continuing Studies for more than three years now, in the Digital...

Stop wasting time online!

It’s so easy to fritter away time. Even with a looming deadline, we can fall down the Twitter rabbit hole, get sucked into studying...

Hands-on Social Media Workshop, Toronto July 2017

Are you floundering when it comes to understanding social media? Or perhaps a friend or colleague needs help getting up to speed with Twitter,...

Tips for budding bloggers

As I gear up to teach another semester of Digital Communications Strategy and Social Media at the University of Toronto, I think about our...

Talking about the business of podcasting

In two recent podcast episodes, Steve Lubetkin and I, co-authors of The Business of Podcasting, discussed the business side of podcasting. In our conversations, Steve...

Cool apps to try: news, photos, even yoga

I love technology, especially when it makes my life easier and helps me to access information I need. This is a busy time of...

Best practices for internal podcasting

In 11 years of podcasting, I’ve produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts. We don’t hear...