IABC panel photoWhen one of my LinkedIn contacts congratulated me this week on my “work anniversary” of more than three decades (thanks, by the way, LinkedIn), I replied: “Most people don’t know this, but Trafalgar Communications started as a lemonade stand when I was six years old.”

Ha. The true story is that I made a major career switch from the world of IT to the realm of communications when I was 30 years old. Please do not do the math.

Today, I look back on my career and I couldn’t have imagined it any other way. Sure, I enjoyed being a senior systems analyst, but the part of the job I loved was the writing, speaking, and conducting user training. Today, as an independent communications consultant, podcast producer and part-time university instructor, I get to work on projects I love with people I respect and admire. Every day is a new adventure.

Some of my friends dream of leaving the corporate world and becoming an independent. Others look at the indie life as a way to ease into semi-retirement. And still others want to learn about being an independent just in case they get downsized. Perhaps you are already an independent consultant, but feel the need to grow your business.

If you’re in the Toronto area, I encourage you to come to this IABC/Toronto event organized by the Professional Independent Communicators (PIC) special interest group of the chapter.

On September 5, our panel will share their experiences and tips on how to get started, how to manage hurdles along the way, and how to keep your business growing. They will cover:

  • How they managed the transition from full-time employment to freelancing
    • How they chose markets and specialties
    • How they overcame common obstacles
    • How their marketing strategies have evolved along the way

The panelists are:
Sharon Aschaiek, Principal, Higher Ed Communications, and IABC/Toronto’s VP for Special Interest Groups and Chair of PIC; Eric Bergman, ABC, APR, MC, FCPRS, Principal of Bergman and Associates; and Sue Horner, Principal of Get It Write as well as PIC’s Co-Director, Communications.

For more information, or to register, visit the IABC/Toronto website.

To listen to a sneak peek at the panel discussion, check out this short audio file.

I hope to see you on September 5!

 

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

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