man bloggingYes, blogging is still important.

Some of us started blogging back in the days before social media was even called social media. But we blogged to share thoughts and ideas, to build community, and to get known, get remembered and (in many cases) get business.

For me, blogging has served as a cornerstone of content marketing for my communications practice, leading to innumerable benefits, including great search engine optimization. In other words, getting found by organizations that need my services. (Believe me, I love not having to make cold calls.)

If you’re not blogging today, please ask yourself if you’ve been successful at generating inbound leads. Yes? No?

I maintain that in 2016 and beyond, it’s important to publish high-quality content, and the easiest way to do this is through a blog. Hands down.

If you’re thinking about starting a blog for professional or personal reasons, check out my new workshop, Blogging for Fun and Profit, in Toronto on December 2, 2016. In it, we’ll cover:

  • Why blogging matters in 2016 and beyond
  • Blogging as self-expression
  • Blogging as a form of content marketing
  • Benefits of the WordPress platform
  • Best practices for effective posts
  • Why you need an editorial calendar
  • How to set up goals and measurements
  • Search engine optimization for bloggers
  • The basics of Google Analytics for your blog
  • Sourcing royalty-free visuals
  • Adding multimedia (audio and video) to your blog
  • Amplifying your blog with social media
  • How to syndicate your content
  • The fallacy of duplicate content; why you should also publish on LinkedIn
  • The pros and cons of affiliate marketing and other forms of monetization

And much more.
Eventbrite - Blogging for Fun and Profit

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

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