The Business of Podcasting cover

UPDATE: The book is now available in Kindle edition at your local Amazon site, and in trade paperback at both the Amazon.com and Amazon. ca sites.

At long last, the book I’ve been writing with Steve Lubetkin is ready. You can pre-order the Kindle version of The Business of Podcasting right now, or wait a few weeks for a print copy. In any case, it’s been a long time coming and Steve and I are delighted to reach this stage.

We’re also grateful to the people who’ve helped make the book possible – the experts we interviewed as well as Rob Cottingham, who drew hilarious cartoons for us, and Val Sanna, who designed a cover we love.

The Business of Podcasting is not a how-to-podcast book. Instead, it’s a book about the business side of podcasting. Why did Steve and I write this book at this time? To quote from the book’s introduction:

Anticipating a growing demand for podcasts, we’ve come together to write this book. It’s geared towards the person who knows how to produce audio but is unfamiliar with the business of podcasting for clients. It’s one thing to record and edit your own podcast show as a hobbyist; it’s another matter entirely to create a podcast for a client, whether that’s a corporate entity, a nonprofit, an educational institution, or something else.

This book is also aimed at professional communicators who have an interest in audio and who perhaps have taken a podcasting course or attended a podcasting conference or Podcamp, and who want to learn to integrate podcasting into their communications, whether inside an organization or for clients. Many of the skills you’ve developed as a communicator will help you to become an effective podcast producer.

If you’ve wondered what it’s like to turn your podcasting passion into profit, we hope you’ll read our book. If you do, please let us know what you think! In the meantime, you can read more about the book on The Business of Podcasting website or listen to Steve and I discussing the book in this podcast.

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