The Business of Podcasting coverMy co-author Steve Lubetkin and I are gratified to have received early praise for our newly released book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web. The Kindle edition is available now; the trade paperback edition is coming soon.

Our book has been chosen as the first title in the new Inside PR podcast book club, and we’re looking forward to the opinions of co-hosts Joe Thornley, Martin Waxman and Gini Dietrich.

Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting describes the business side of podcasting: how to position clients’ expertise through podcasting, the best business models, how to find clients, contracts, legal reviews and much more.

Here’s what a few early readers had to say:

“Reading The Business of Podcasting was a pleasure … The book is a great blend of practical business and technical advice about the value, pitfalls and practical realities of producing a podcast series for money, not love (well, okay a bit of love is okay). For seasoned podcasters who have the chops to tell great stories with strong audio, the book will give you insights into turning your passion into at least a part-time paycheque. Professional communicators will find the text a great starting point to enter the podcast business, from a technical point of view. Anyone with an interest in the now re-emerging podcast market will find the book a concise, readable and practical guide to a medium that has been around for over a decade and feels brand new to a market ready (finally) for the pleasures of anywhere audio. Donna and Steve have been doing this since the early days of podcasting, and and it shows in their nicely chosen case studies.”
– Wayne MacPhail, president, w8nc inc.

“I have to say I love the book. Too often business books fall into one of two piles. Dry reads with lots of boring information or smarmy tactic books. This book is a fun read with very useful information. This isn’t a get rich-quick scheme; this is how to put in the work and make podcasting work for you. I love it! Doing things the right way is always hard work, but it doesn’t have to be boring. Seriously good read.”
– Paul RJ Muller, host, the Caffination Podcast

“Donna and Steve represent a perfect mix of knowledge – and experience – radio production, corporate communication and podcasting. Reading and using this book is a must whether you come from a professional background in communications or from a non-professional background as a podcaster offering your services to businesses. The book completely lacks ‘snake oil’ talk about podcasting. What a relief. The book is not an attempt to oversell the benefits of audio podcasting. If you know the medium, you already know the pros and cons. The book is, however, the perfect way to guide the person who is going to offer her services  and expertise to companies in a professional, safe and convincing manner.”
– Karin Hoegh, owner, PodConsult

You can learn more by visiting the website for the book.

If you read the book, please feel free to write a review on Amazon!


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