If you want to use social media to expand your marketing reach, knowing how to retweet or post to a Facebook page won’t help much. To achieve success, you need a vibrant personal brand, a marketing strategy and a process for producing and sharing great content.

At the first Professional Independent Communicators meeting of the fall season, we will cover this topic by discussing:

  • Thinking like a publisher and developing a strategy
  • Why you need to blog
  • Finding and sharing great content
  • Helpful tools, including Delicious, Buffer, TweetDeck, Slideshare and Paper.li
  • Streamlining your workflow so you don’t spend all day tweeting

This meeting is geared towards both independent communicators and those who work in organizations. For a taste of what the meeting is about, listen to this short podcast featuring PIC director of programming, Jane Langille, and me.

Wednesday, September 3, 2014
6:00 p.m.
Metro Hall, 55 John Street, third floor, Toronto
Seating is limited. Please register in advance.

Professional Independent Communicators (PIC) is part of IABC/Toronto. Our group meets regularly to provide professional development, networking and business development opportunities that address the particular needs and interests of independents.


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