storytellingThis is an excerpt from The Podcast Scripting Book.

Suppose you want to tell great stories with your podcast, rather than conduct interviews. The best communicators share stories, not just facts. Watch just about any TED Talk and notice how the speaker weaves a tale, using rich vocabulary and honest emotion to draw you in and inspire you.

Every podcast you produce may not be a full-blown story, but do consider adding key elements of storytelling to your show:

  • Remember your audience is listening, not reading.
  • Be sure to open with something strong to draw in listeners and give them a reason to play the whole episode. Perhaps start with a compelling question, something like: “Do you know the top three reasons why people hate your website?”
  • Use the “you” word. This can be the most powerful word in your podcast. Remember: you’re speaking with one person at a time, not a big crowd, despite your audience stats!
  • Bring emotion into your story. How did the principal character feel? Whether it’s an employee in your organization, a client or a customer, or you you’re talking about, don’t be afraid to incorporate emotion. Remember: If we don’t feel, we don’t act.
  • Use repetition to your advantage. It’s OK to say something more than once.
  • Read well-written prose, which will help you to become a better storyteller. Some of my favourite storytelling writers include David Sedaris, Nora Ephron and Anne Tyler.

Get more tips like this in The Podcast Scripting Book.

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.


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