This is an excerpt from The Podcast Scripting Book.
Writing for the ear is not the same as writing copy to be read by the eye. Here are a few tips for writing for the ear, whether your end product is a script, speech or podcast:
Rely on simple words, not complex ones. For example: “Use” rather than “utilize.”
Shorten your sentences. If it requires a semicolon, it’s probably too long.
Round all numbers. Say “nearly one million,” not “989,320,” unless there’s a reason to use the exact figure.
Use the active voice, not passive. “Our team ran the webinar,” not “The webinar was run by our team.”
Use less formal language. For example, use contractions, as long as you can enunciate clearly. (“Won’t” rather than “will not.”) Be sure listeners can hear the difference between your pronunciation of “can” and “can’t.”
Give auditory guideposts. Say things like: “Let’s talk about three ways to use social media to market an event. First, you need to …” Add transitions between each of your points, and a recap at the end, using your numbered list as a structure.
Don’t be afraid of repetition. It’s OK to repeat important information for emphasis.
Get more tips like this in The Podcast Scripting Book.