book cover The Business of Podcasting
Cover concept for the book

If you’re curious about the business side of podcasting, you may be interested to hear that my colleague Steve Lubetkin and I are writing a book on the subject. Steve is a podcasting pioneer, and founder of one of the first podcast production companies in the United States.  If you follow my blog, you know I’ve been in the communications biz for more than two decades, and podcasting since 2005. So, Steve and I are familiar with the medium and know what it’s like to not only produce podcasts for our own businesses, but for clients as well, from large corporations to nonprofits.

Unlike many other podcasting books on the market that cover the mechanics of creating a podcast, The Business of Podcasting will delve into the business side of the craft, including such topics as how to position clients’ expertise through podcasting, and how to offer podcasting as a business service. We will discuss how to find clients, how much to charge, how to design a project plan and contract for a podcast series, and how to help clients deal with their IT or Legal departments, who may resist the idea of a podcast. There’s a lot more to be covered in the book!

If you’re a professional podcaster, Steve and I may be reaching out to you to share your own stories of podcasting as a business. Of course you are more than welcome to contact us. Feel free to email me at donna AT trafcom DOT com.

Please visit the website for The Business of Podcasting and sign up so Steve and I can let you know when the book is ready to launch.

P.S. In case you missed this earlier bit of news: my publication, The Podcast Scripting Book, is available on Kindle.



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