This may be a bit of a rant. You see, I cannot understand why some people make it so difficult to get in touch with them. (By the way, I’ve changed some identifying details to protect the guilty.)
Case in point: I met someone last week and took his business card, promising to send him information about a social media workshop I’m running next month. Somehow, I lost the business card while walking from the restaurant to the car (I’m clumsy like that). Not a problem, I thought, because I remembered his name and his company name.
Back at my office, I looked for him on LinkedIn, but his name was too common to get meaningful results. So I Googled the company name and found the website right away. Guess what? NO contact page! I looked high and low and could not find a way to get in touch with this person. The weird part is that he describes himself as a marketing expert. Hmm. I’m not sure I would hire a marketing expert with no contact page on his website.
The next example happened today. Someone asked me to recommend a supplier with a particular skill. A name came to mind immediately, and I promised my friend I would send the contact information right away. For some reason I didn’t have the expert’s name in my database, so I Googled her. I clicked on the link to her website and got a 404. Uh oh. So I went to LinkedIn, where we are first-degree connections. Guess what? NO contact information!
LinkedIn allows you to list your email address, phone number and other contact info. Unless you’re not taking on new clients, why wouldn’t you do this? Beats me.
So, two simple steps to improve your visibility:
- Be sure your website has an easy-to-find contact page.
- Add your phone number and email address to your LinkedIn profile.
This seems ridiculously easy, right? So why don’t we all do it?