Last week I spoke about one of my favourite topics, podcasting, to one of my favourite groups, Silicon Halton, a grassroots high-tech community of people who “make a living, make meaning and make things happen in technology in Halton Region,” just west of Toronto.

If you’re thinking about podcasting as part of your content marketing program, take a look at the presentation slides, which cover:

  • What’s a podcast anyway?
  • Why podcasting can become an important part of your marketing or communications program.
  • How good sound will separate you from the amateurs.
  • Why Google hates your podcast, and how to get around this limitation.
  • An overview of software and gear to start podcasting.
  • A quick podcasting workflow.

Do you have questions about podcasting? Let’s talk.

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