BloggingNowadays, Twitter, Facebook, Pinterest and even Google+ seem to grab more attention than good ol’ blogging. And that’s a shame.

Blogging may not be the shiny new object any more, but it’s actually more important than ever. Why? Well, Google’s new Hummingbird algorithm craves fresh content, so if you’re publishing fabulous stuff on your blog on a regular basis, you can consistently rise up in the search engine rankings. Blogging is also an effective way to display knowledge or thought leadership, to curate content, and much more.

Recently I interviewed Mark Evans, a well-regarded blogger, who shared useful tips for those already blogging or just thinking of getting started. For example:

  • Exercise your blogging muscle by posting daily.
  • Be sure to blog with a goal in mind.
  • Brainstorm blog ideas with your team.
  • Consider the questions you frequently answer for clients as fodder for your blog posts.
  • Use multimedia such as photos, videos, audio, and infographics on your blog.
  • Consider a self-hosted WordPress blog; many consider it the ideal content management system.
  • Track your progress on a regular basis.

You can listen to the interview with Mark Evans or read the transcript of our chat on the Trafcom News Podcast blog.

Remember: If you plant your flag solely on Facebook or another property that you don’t own, watch out. As we have seen many times, Facebook and other social media platforms can change on a dime. Remember when LinkedIn dropped its Events and Answers features? So, it’s much better to be master of your own domain, so to speak, with a blog that you own as a permanent home for your content.

And as my friend Mark Blevis pointed out in a comment on my podcast, another benefit of a blog is its searchability. People can easily find your blog content weeks, months and even years later. Try that with a tweet or Facebook post!

As Mark Evans says: “Blogging may no longer be shiny and new, but it really is the workhorse of the social media and digital landscape.”



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