I’ve been in business long enough to have published a print newsletter. That’s right: Back in the day I used to write newsletter copy, get a designer to lay it out, have it printed on nice stock, folded, and placed into envelopes with <gasp> postage stamps. I did get decent results from my print newsletter, but grew tired of the hassle and expense.
Eventually I moved from print to Constant Contact, which has a good user interface and also enabled me to easily add people to my database. A couple of years ago I wanted to add specific signup forms on my websites for additional lists, but this seemed cumbersome with Constant Contact, so I opened an account with Aweber. However, I hesitated to abandon Constant Contact altogether because I liked the look of the newsletters it allowed me to create. At the time, Constant Contact let me insert photos directly into my newsletter, whereas Aweber required that photos be hosted online.
Recently, Aweber upped its game. You can now insert graphics more easily, and their newsletter templates have become more attractive. I’ve also found that my Aweber newsletters always get through, whereas some email providers were blocking the Constant Contact newsletters.
This month, to streamline my newsletter operation (and save a few dollars per month), I decided to switch from Constant Contact altogether and use Aweber exclusively.
Of course Aweber requires a double opt-in, to prevent spam, so I couldn’t just pop hundreds of names into it. Instead, I had to get people to take action in order to move them.
I wondered if I would lose subscribers during the move. Here’s the answer: Yes, I’ve lost some subscribers. But you know what? Those were mostly people who weren’t reading my newsletter anyway. I’d rather have X number of dedicated readers than X times 2 who don’t care.
Every now and then, independent professionals or other small business owners ask me: “Is a newsletter worthwhile as a marketing vehicle?” For me, it has been – for sure. And now when someone asks me to recommend an email newsletter provider, I can recommend Aweber wholeheartedly. You can try Aweber here. (This is an affiliate link. The first time I’ve ever used it!)