If you follow this blog, you probably know I believe storytelling can play an important role in both internal and external communications.
So I’m pleased to share this short video with you of one of my favourite storytelling experts, Nancy Duarte. I saw her speak at an IABC world conference a few years ago, and she was wonderful, even better than I anticipated. I can still remember how I felt when she shared a touching story and photographs from her childhood.
In this clip, Duarte talks about why story is important, why emotional connection matters, and how stories can help spread ideas. She makes the point that great stories resonate, make us feel, and can even change us.