When Google first launched its Google+ network in 2011, many people smirked and said: “Oh, look, Google is trying to be Facebook.”
Well, if you’re a marketer, you’re surely not laughing at Google+ today.
In my Hands-on Social Media workshop (next one is April 13), we devote a chunk of time to discussing the benefits of Google+, and I believe this is well spent, especially since many communicators are not yet aware of all of this platform’s capabilities, including search integration.
Just today I spotted an excellent blog post on this topic. Read it here.
Are you taking advantage of all the benefits of G+, including Authorship? If not, why not?