Would you like to become a social media power user? Before the end of 2012, do you
want to get better at integrating social media into your day-to-day work so you
can meet some of your business goals? Check out this social media workshop on December
1 at the beautiful e-Spot in Oakville.

Here’s what we’ll cover between 9:00 a.m. and 2:30 p.m.:

  • The importance of having a communications/marketing strategy before getting too deeply into social
  • Blogging for business: Why and how to blog; advantages of the WordPress platform
  • Becoming a Twitter power user: Shortcuts; using a dashboard like Hootsuite or TweetDeck; setting up
    lists; joining chats; persistent searches; following influencers; gaining
    valuable followers
  • Making the most of LinkedIn: Optimizing your profile; joining groups, participating in discussions
  • Using Facebook for business: Setting up a business page; winning likes; engaging with your community;
    pitfalls of Facebook
  • Advantages of GooglePlus: Search, Circles, Hangouts and more
  • Pinning with Pinterest: How brands are using Pinterest; setting up boards; building a following
  • How to integrate social media into your daily activities
  • How to keep learning

Why spend this time building your social media skills? If you’re an entrepreneur, writer or designer, or work for a small business, you can enhance your
marketing, lead generation and customer service efforts through social media. Those who work for larger organizations and who need to get up to speed with social media will also benefit from this workshop.

You must have accounts on some (not all) of the major social media platforms and familiarity with the operation of your own computer. Please bring your own laptop computer, and be sure to have all the login information for your existing social media accounts with you.

Refreshments: Coffee, tea and muffins will be provided in the morning. Lunch is on your own at the Artisano’s restaurant downstairs from the e-Spot, or other nearby eateries, or you can brown bag it.

Contact me directly at 905.844.7645 or register now. The early-bird discount expires November 23.



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