Last week I spoke at my friend Joan Vinall-Cox’s Documentary Scripting class at the University of Toronto (Mississauga). In the Q&A session, I answered many of the students’ questions about podcasting, but there wasn’t time to cover everything. So I’ll be answering the remainder of their very thoughtful questions here on the blog over the next couple of weeks.

For reference, here is the slide deck I showed the students last week:

By the way, you’ll find questions and answers from previous years’ sessions in the U of T question students Q&A category of this blog.

Question from Bethany R: In Trafcom News Podcast 100, you state that you read Ann Handley and C. C. Chapman’s book, Content Rules. Did you read it because of the interview with them? Or had you read it, liked it, and then decided your listeners would be interested in the content, and then did the interview?

I am also curious as to whether you three were all sitting in the same room. It sounds as if you are, but your show is based in Oakville, and they don’t live in Canada. If you’re not in the same room, how did you make the podcast?


I’ve done book-review podcasts in different ways. Sometimes I’ll read a book, enjoy it, and invite the author for a chat on the podcast. At other times, as in the situation with CC and Ann, I requested a review copy and then invited the authors for an interview. (Of course I also receive books unsolicited; I don't always review these.)

CC and Ann were both in the Boston area and I was in my studio in Oakville when we recorded the podcast. We spoke over Skype, and I used Call Recorder to capture the audio. I had to do some editing to clean up the sound. In the end, the quality was pretty good, eh? That’s the ideal for a podcast – to make it sound as though everyone is in the same room.



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