Barb SawyersIn the latest edition of the Trafcom News Podcast, Barb Sawyers and I talk about storytelling within organizations. Barb is an IABC/Toronto member, writer, and author of Write Like You Talk – Only Better.

Do you ever hear leaders say: “We have no stories to tell in our company”? Or do you work with an organization that fears sharing the real story of a problem solved or a challenge overcome? Do your stories lack a compelling narrative? If you work in employee communications, perhaps you’ll pick up some tips as Barb and I share some of the experiences we’ve had with organizational storytelling over the last 20+ years.

You can listen by clicking over to the Trafcom News Podcast page.

Please let me know what you think!



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