Story Factor bookAt the end of my webinar for IABC members this morning, I mentioned three books on storytelling. I confess that I am still reading them (yes, all three at once), but can recommend them just the same. I hope to do a review on one or more of these books soon. For now, here are the names of the three volumes:

Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story, by Peter Guber

The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling, by Anette SImmons

The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, by Stephen Denning

If you have read any of these, I would love to hear your thoughts.

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.


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