Yesterday I had the pleasure of presenting a webinar for IABC members, called Telling Stories: Captivate Your Audience with Compelling Content. If you’re an IABC member, you can access the archived webinar here. If you’re not a member, please watch this blog, because I’ll be publishing a version of this presentation in this space soon.

In the meantime, please take a look at these selected tweets about the webinar, which nicely capture some of the main points. I did mention Storify and content curation toward the end of the presentation, and many people on the webinar were intrigued by both the concept of curation and the use of Storify as a tool, so I thought it only fitting to use Storify to talk about the webinar itself.

Over the next few weeks and months I will be sharing more content on the subjects of storytelling and content curation. I believe that we need a lot more stories in our communications, and a lot less corporate-speak that no one reads or listens to. Do you agree?

NOTE: If you are reading this via email, you may not be able to see the Storify segment. To see it, please read this post directly in the blog.



  1. Donna, I sat in on the webinar and you did a fabulous job! And no surprise, you made your point with lots of your own stories.

    Yes, we need a lot less of the stiff, formal corporate-speak and and a lot more human stories. I’m with you in fighting that good fight.


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