BWPW I’m delighted to bring you my latest Trafcom News Podcast, which features insights from renowned storyteller P.W. Fenton. P.W. publishes the award-winning Digital Flotsam podcast, among others, and has a long and eclectic history as a broadcast engineer, actor, photographer, musician, songwriter and video producer. I’ve learned a lot about telling stories from listening to P.W., and I hope you will too.

In this 19-minute podcast, P.W. talks about the keys to a good story, how to keep the listener interested, and where the best stories come from. Much of what he says is relevant to podcasters and others who communicate in audio formats; it’s also important information for business communicators who recognize the value of telling stories to convey meaning.

Please check it out and let me know what you think. You will find the audio file and show notes on the Trafcom News Podcast blog.

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

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