My friend Dave Howlett once suggested that people wouldn’t have pet peeves if they stopped feeding their pets. (I’m paraphrasing.) Dave is right; in a perfect world, I wouldn’t let anything bother me.
Well, I’m still working on being perfect (ha!), but I do need to get something off my chest. Here goes: Increasingly, I’m coming across Facebook pages, Twitter feeds, blogs and other social media presence points that have been created by organizations and then seemingly abandoned.*
Just imagine a customer or prospect being interested enough to post a comment to your blog or Facebook page, and then being ignored. This is the equivalent of never returning phone calls or answering emails.
So what’s the answer? Do not create a social media site if you don’t have the resources to maintain it and to monitor it. Simple, right?
When I work with my clients, I try to help them to understand the conversational aspect of social media – the give and take, the exchange of ideas, indeed the social aspect. Unfortunately, too many people still view social media as a broadcast mechanism, a way to shove content out into the world. This approach just does not work.
Thanks, I feel better.
(*UPDATE: I haven't even addressed the scourge of spam left on blog posts and FB pages because admins don't even know it's there. Sigh.)