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Yes, content does rule

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“We don’t really have any stories to tell in our organization.”

“What could we possibly share in a blog or on Facebook or Twitter?”

“What would we talk about or show in a podcast or video?”

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If you’ve ever uttered these phrases (or have heard your clients say them), then hop on over to the Trafcom News Podcast and listen to this interview with Ann Handley and CC Chapman, authors of the new book, Content Rules – highly recommended for every communicator and marketer. This is a book you will refer to again and again as you create content for blogs, podcasts, videos, ebooks, webinars and more.

 

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