As someone who has been producing audio since 2003, I consider podcasts part of my natural way to communicate. When people ask me about the value of adding audio to the communications mix, I start with these 12 benefits of podcasting:
- Establish your organization’s leaders as experts in their niche.
- Help to deliver the CEO’s message to employees using the warmth of the human voice in addition to traditional text channels.
- Create a “radio show” to educate customers and prospects.
- Add life to case studies by producing audio interviews with your staff and customers.
- Showcase the work of your nonprofit organization and its people by interviewing those who benefit from the work you do.
- Build buzz before a trade show by highlighting key speakers and influencers.
- Capture the excitement of your company’s conference or sales meeting for the benefit of those not in attendance.
- Give your employees an audio version of the company news as an adjunct to the newsletter; they can listen while commuting or at the gym.
- Bolster your training efforts by adding an audio component; some people learn best while listening.
- Remember that customers and prospects can easily subscribe to your podcast; this means that they are asking you for more content!
- Podcasting is relatively inexpensive; you can start with free tools.
- Podcasting can be fun and rewarding when done right.
What would you add to this list?