April-DunfordI was fortunate to meet the well-known product marketer April Dunford at ProductCamp Toronto last month. In the latest Trafcom News Podcast, April shares her thoughts on social media for product marketers.

We also get into an animated discussion  about who should be blogging about products – the PR department or the product people.

Hop on over to the Trafcom News Podcast to listen to this 15-minute podcast and read the show notes.

Photo of April Dunford by Calum Tsang. For more of Calum’s photos from the event go to Flickr.

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