I know how to swim, and about 20 years ago I took a CPR course. Do you think this qualifies me to be a lifeguard? I’m sure I could pick up the other skills on the job, right? All that rescuing stuff.
I can cook. Maybe I should set up shop as a caterer. Who needs training?
Some believe that to become the official social media expert for an organization, you need just need mad skilz, but no formal training in communications.
According to this article from the Canadian Press, the hottest job for young Facebook- savvy people is that of social media expert. Although the reporter acknowledges that training is available from educational institutions, she also states that it’s possible to break into social media without formal training. Here’s all you need to do:
1) Clean up your current online social profile. Ensure anything with your name attached to it on the web appears as you'd want a potential employer to view it.
2) Don't limit yourself to Facebook. Start participating is professional-oriented social spaces, like Linked-In.
3) Start a pet project. Show you have initiative and ability to engage others by starting a small project and getting participants.
4) Pick up some traditional communications skills. While social networking may be second nature, you'll win over employers if you also have some classic knowledge under your belt.
It’s the last point that rankles. I wonder what they mean by “picking up” some communications skills. And what is “classic knowledge?”
What do you think? Can a person with no experience in communications, marketing or customer relations become your company’s social media guru? Am I missing something here?