When I  talk to people about podcasting, they’re often puzzled about how to access these free audio (and sometimes video) shows.

The most generous podcasters offer several ways to listen and/or subscribe:

  • Direct download of an MP3 file
  • Streaming audio from a Flash player
  • A link to an RSS feed
  • An email link to a subscription
  • A one-click link to iTunes.

I find iTunes to be a handy way to download and keep track of the podcasts I subscribe to, and to synch them with my iPod.

If you’re new to iTunes and find the whole idea of subscribing a little daunting, check out this short tutorial from Apple. You’ll be a savvy listener in no time.

Hat tip to Jason Van Orden.

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.


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