I don’t usually talk about my clients in my blog or my podcast, but I have to make an exception in this case.

A few months ago, Tom Russell approached me for help getting his podcast off the ground. He and Fred Lacy run a very interesting foundation called Superwisdom, and they wondered if a podcast could help them reach out to more people, and improve the relationships they already enjoyed with existing readers and subscribers.

Today, their podcast is a success and Tom in particular has become a passionate advocate for podcasting. Listen to my latest Trafcom News Podcast, where Tom and I discuss how a podcast creates an emotional connection with the audience and a sense of community that you just don’t get with the written word.

You can download the show and read the shownotes on the Trafcom News Podcast blog. If you don’t want to download it, just click on the Flash player on the right side of the screen.


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