To my “friends” at Oakville Toyota:

You can’t imagine how “pleased” I was this morning to find a snazzy little red postcard in my car after it was “serviced.” It informed me that I am eligible for a “free” alignment inspection. Perhaps you can perceive my slight “discomfort” at the “odd” use of the word “free” in quotation marks. It reminds me of such gems as:

This toilet is “out of order.”
These glasses are “sanitized” for your “protection.”
We use only “organic” ingredients.

One doesn’t know when to “believe” such statements.

If the alignment inspection is indeed free, please say so. On the other hand, if certain “conditions” apply, do let me know.

Yours “sincerely,”
Donna Papacosta

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.



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