Working from my home office, I run the risk of answering either my home line or my business phone and hearing that oh-so-familiar telemarketer banter: “Hi, Mrs. Papa – Um, Papas – Um Paspacotta [they can never say my name], how are you today?”
As if they care.
Normally I am polite with telemarketers, feeling sorry for someone who has to make a living phoning people who don’t need their carpets cleaned.
This morning’s experience was particularly galling. The home line rang and a deep male voice with sloppy diction rapidly spat out the following sentence: “This is XXX Windows and Doors.” [I couldn’t make out the name and I don’t want to cite the wrong company, so let’s keep it anonymous.] “We have a 25-percent-off special on windows and doors.”
I said, “No thank you, I’m not interested,” and hung up.
Two minutes later my office line rang. Same guy. Same spiel.
Two minutes later my home line rang yet again. Same guy. Same spiel.
Arrrrgh. If I didn’t need to invest thousands of dollars in new windows and doors the first time, why would I want them the third time? And how often do people BUY windows and doors anyway? I receive so many of these calls, you’d think windows and doors were like milk and bread, to be purchased a couple of times a week.
I know it’s hard to sell by phone. But at the very least, telemarketers need:
1. Reliable auto-dialers that don’t redial the same number.
2. A solid script that engages the person at the other end of the phone and relays the benefits of the product. Not easy, I know.
In the meantime, I’m screening my calls for the rest of the day.