In my latest podcast, I discuss how Carleton University, Duke University and McMaster University School of Engineering are leading the way with new media. Corporations can easily adopt these same video and podcasting tools to help employees learn and to keep them engaged. There’s even a great example of using podcasts for recruiting. You can download the 10-minute podcast and read the shownotes at the Trafcom News Podcast blog.

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.


  1. Hi Donna,

    I enjoyed listening to your show on what universities can teach corporations about podcasting.

    I want to take a moment to offer some comments. First of all, as someone who’s been involved in both podcasting and corporate training, I can say that you are right on target in connecting the two, but that the particulars of what works best are far from clear.

    I have spent a fair amount of time over the last few months following developments in podcasting in academia and also speaking directly with instructors. Some have reported success in delivering lectures as podcasts prior to class meetings, and then using regularly scheduled class time as a place for discussion rather than the usual one-way communication of the material. This has real applicability to corporate training. Instead of distributing reading materials in advance of a training session, why not deliver an audio version of those materials, perhaps phased over time in a podcast? This gives trainees the opportunity to become familiar with the instructor’s voice and opinions, and process the material prior to attending the training sessions. Training sessions then can be used to address and discuss concerns, questions, and issues surrounding the learning. I personally have partaken in many training sessions where new and dynamic material has been presented, but without much time for dialogue. In this sense podcasting could represent a dialogue-enhancer for corporate training.

    You also mention that Carleton reports no decline in class attendance. This does not seem to hold universally in academia. Many instructors have reported a drop-off in class attendance over the course of a term, while podcast subscription activity remains steady or even increases.

    So a number of questions arise. If students are learning the material, how important is class attendance? If corporate trainees are learning the material, how important is attending a formal training session? If attendance is desirable, how can corporate trainers use podcasts and also encourage in-session participation?

    Thanks for the podcast, and keep up the interesting work!


  2. Dan, you raise some excellent points. My short podcast hit only the highlights to be sure, and there are many outstanding questions. You have mentioned many topics that I have been studying or plan to delve into in the new year.

    I am looking forward to our interview in January, when we can discuss some of these things for my podcast.

    Thanks for the comments!


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