Thanks to the PubSub PR list (and Constantin Basturea), I discovered Sally Falkow’s blog with this excellent post on the #1 mistake bloggers make. Funny enough, this topic came up in a conversation I had with a colleague yesterday. He wondered why more bloggers don’t email their top content to people. Sally makes an excellent argument for doing so.
I’ve sung this tune on my own blog in the past (here and here). And I’ll say it again: All your clients and prospects have not yet converted to RSS and blogs, and you need every means necessary to reach them. Sometimes that means email or even, egads, print.