If so, check this out. I just read an excellent article on Why CEOs should blog by Jeneane D. Sessum. Tip of the hat to Neville Hobson for mentioning this and some other excellent resources available at Global PR Blog Week 2.0.

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.


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