Flight attendants get short shrift from many travelers these days. We get annoyed when they run out of orange juice or pillows early in a flight. We wonder why our row seems to get served the tepid “meal” last or not at all.

It’s easy to forget that the flight attendant’s job entails so much more than mere passenger comfort. They are trained to save lives. And save lives they did on Air France 358 at Pearson Airport in Toronto yesterday. It’s a miracle that all 309 people escaped the burning plane, and only a few suffered minor injuries.

The next time you fly, communicate face-to-face with your flight attendant. Let her (or him) know how much you appreciate the work of the crew. Who cares about the orange juice? ;-))

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

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