Friday, April 20, 2018

FRESH POSTS

Highlights from the Infinite Dial Canada report

Recently I wrote about the 2018 version of the Edison Research report, The Infinite Dial, which covers consumer use of media and technology, and...

MARKETING TIPS

Marketing tip of the week: 4 questions about social media

Working in social media and communications, leading workshops and teaching part-time at the University of Toronto, I get questions. Lots of questions. Here are...

Do you need a social media audit?

Bravo for you and your organization if you’re using social media. But do you know if it’s working? When was the last time you...