Saturday, July 23, 2016
Each semester I usually share the blogs written by the students I teach at the University of Toronto School of Continuing Studies. The spring/summer 2016 semester is almost done, and some students are still catching up on their blogging...
This week I've been attending Social Media Week Toronto (#SMWiTO) and yesterday gave a presentation on "the power of podcasting." The audience was very enthusiastic about podcasting, and I suspect we'll be seeing some new podcasters on the scene...
Bravo for you and your organization if you’re using social media. But do you know if it’s working? When was the last time you sat down to review your efforts and your results? Probably a while. Take a look Maybe it’s...
Not long ago I was attending a conference for women in business. During the Q&A, a woman who had been presenting on a marketing topic was asked about social media. I sat stunned as she answered: “Oh, social media?...
Back in the day, I used to have a client who’d leave me voice mails that were so long, she had to phone two or three times to spill out the whole missive. Because I really liked this client,...
I attended a workshop last week where the facilitator made an offhand comment about Twitter: “I don’t like it. I hardly use it. It’s too cluttered.” I wish she were more informed; after all, she’s supposed to be a...
Last night I attended a lively meetup on social media at Brainstation Toronto. The fast-paced discussion covered trends in social media, particularly for brands. Many of the speakers' points confirmed what my colleagues and I (especially Alison Garwood-Jones) have been...
Marketing tip of the week Before embarking on a content marketing program, here are three things to consider: Getting started Consider drawing up a content marketing statement of intent to be used within your organization. This would list your core audience, what...
When I had coffee with Mitch Joel last December, he graciously offered to come to speak to my class at the University of Toronto. Little did we know this would morph into an event with almost 200 people in...
The world of podcasting is ever changing, with new apps and tools being announced all the time. Today I thought I’d share with you two new(ish) tools that I’ve been using. Both have made my life easier and my...
My favourite social media tool is now 10 years old. To celebrate, Twitter has shared a video of Twitter highlights over the past decade. Remember the plane landing on the Hudson River, and that first Twitpic? I do. A big thank...
Is your website pulling its weight? As an essential element of your marketing efforts, your site needs to attract prospects, and keep them around long enough to see what you offer. Ideally, the site would give them a reason...
It's almost spring in my part of the world. Can you feel it where you are? Perhaps it's time to clean up your social media accounts. Of course you can do this any time of year, but spring presents the perfect...
I’m a big fan of content marketing. I often write and speak about this technique because I think it’s powerful and most importantly, effective. In fact, it's one of the main ways I have built my business over the...
Marketing tip of the week Many of us love to use images to communicate these days, but words matter – a lot. Check out these three tips and please feel free to add your own in the comments. Get to the...
Need a reason to register for my upcoming workshop on building your business with content marketing and social media? Here are five. 5 reasons to take Donna Papacosta's content marketing and social media workshp from Trafalgar Communications Powered...
Content marketing is one of my favourite subjects because it’s a way to help organizations – large and small – to reach a larger audience and accomplish their goals. Here I’ve gathered some of my best resources about content marketing...
Marketing tip of the week You’re busy. I’m busy. We’re all busy. And yet most of us are looking for new clients, or to do more business with existing clients. So why do we often fail to follow up? Some examples: A...
In the past I’ve written about the classes I teach at the University of Toronto School of Continuing Studies. Right now we’re at an exciting point in the course, when the students start blogging in earnest. So, here, for...
I recently received this question from a student (actually three questions): Is your podcast voice your “normal” speaking voice, or are you painfully aware of the sound of your own voice while you are recording? Do you consciously “work” the...