Wednesday, May 4, 2016
Last night I attended a lively meetup on social media at Brainstation Toronto. The fast-paced discussion covered trends in social media, particularly for brands. Many of the speakers' points confirmed what my colleagues and I (especially Alison Garwood-Jones) have been...
Marketing tip of the week Before embarking on a content marketing program, here are three things to consider: Getting started Consider drawing up a content marketing statement of intent to be used within your organization. This would list your core audience, what...
When I had coffee with Mitch Joel last December, he graciously offered to come to speak to my class at the University of Toronto. Little did we know this would morph into an event with almost 200 people in...
The world of podcasting is ever changing, with new apps and tools being announced all the time. Today I thought I’d share with you two new(ish) tools that I’ve been using. Both have made my life easier and my...
My favourite social media tool is now 10 years old. To celebrate, Twitter has shared a video of Twitter highlights over the past decade. Remember the plane landing on the Hudson River, and that first Twitpic? I do. A big thank...
Is your website pulling its weight? As an essential element of your marketing efforts, your site needs to attract prospects, and keep them around long enough to see what you offer. Ideally, the site would give them a reason...
It's almost spring in my part of the world. Can you feel it where you are? Perhaps it's time to clean up your social media accounts. Of course you can do this any time of year, but spring presents the perfect...
I’m a big fan of content marketing. I often write and speak about this technique because I think it’s powerful and most importantly, effective. In fact, it's one of the main ways I have built my business over the...
Marketing tip of the week Many of us love to use images to communicate these days, but words matter – a lot. Check out these three tips and please feel free to add your own in the comments. Get to the...
Need a reason to register for my upcoming workshop on building your business with content marketing and social media? Here are five. 5 reasons to take Donna Papacosta's content marketing and social media workshp from Trafalgar Communications Powered...
Content marketing is one of my favourite subjects because it’s a way to help organizations – large and small – to reach a larger audience and accomplish their goals. Here I’ve gathered some of my best resources about content marketing...
Marketing tip of the week You’re busy. I’m busy. We’re all busy. And yet most of us are looking for new clients, or to do more business with existing clients. So why do we often fail to follow up? Some examples: A...
In the past I’ve written about the classes I teach at the University of Toronto School of Continuing Studies. Right now we’re at an exciting point in the course, when the students start blogging in earnest. So, here, for...
I recently received this question from a student (actually three questions): Is your podcast voice your “normal” speaking voice, or are you painfully aware of the sound of your own voice while you are recording? Do you consciously “work” the...
Working in social media and communications, leading workshops and teaching part-time at the University of Toronto, I get questions. Lots of questions. Here are the top four things people ask me, for this week's marketing tip. 1. How can I...
Are you not using Twitter? Some of my friends and colleagues are uneasy about dipping their toes into this micro-blogging platform. Don't be afraid! It's a great tool for learning, sharing and networking. To start, determine how you can complement...
I’ve been doing presentations in one form or another for almost my whole working life. When I was a systems analyst, many of these presentations were technical. We would do a “turnover” meeting to literally turn a new application...
A friend forwarded me this article from The Guardian. I’ll save you from reading it: Some people find Twitter overwhelming and hard to use. I agree the platform can be a little intimidating. When I first started tweeting in 2007...
There’s lots happening in Toronto in the next several weeks. Here’s a roundup of just a few of the communications- and social-media-related events. Toronto Twitter Workshop (a Deep Dive), February 19 This workshop answers just about every question you have about...
Did you know that it’s the 10th year for Podcamp Toronto? Held at Ryerson University on February 20 and 21, this free unconference features great networking plus learning about podcasting, digital media, social media and more. I’ll be speaking about...