Monday, May 30, 2016
Authors Posts by Donna Papacosta

Donna Papacosta

766 POSTS 72 COMMENTS
Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

About Donna Papacosta

Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

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Here are my most recent posts

Do you need a social media audit?

Bravo for you and your organization if you’re using social media. But do you know if it’s working? When was the last time you...

Age is no excuse for not embracing social media

Not long ago I was attending a conference for women in business. During the Q&A, a woman who had been presenting on a marketing...

No more long voicemails!

Back in the day, I used to have a client who’d leave me voice mails that were so long, she had to phone two...

The biggest mistake you’re making on Twitter

I attended a workshop last week where the facilitator made an offhand comment about Twitter: “I don’t like it. I hardly use it. It’s...

BrainstationTO panel on social media: recap

Last night I attended a lively meetup on social media at Brainstation Toronto. The fast-paced discussion covered trends in social media, particularly for brands. Many...

Content marketing: Three things to think about

Marketing tip of the week Before embarking on a content marketing program, here are three things to consider: Getting started Consider drawing up a content marketing statement...

Mitch Joel speaks at U of T #digitaledu

When I had coffee with Mitch Joel last December, he graciously offered to come to speak to my class at the University of Toronto....

Two new tools for podcasters: Zencastr and Simple Podcast Press

The world of podcasting is ever changing, with new apps and tools being announced all the time. Today I thought I’d share with you...

Happy 10th birthday to Twitter!

My favourite social media tool is now 10 years old. To celebrate, Twitter has shared a video of Twitter highlights over the past decade. Remember...

10 steps to improve your website copy

Is your website pulling its weight? As an essential element of your marketing efforts, your site needs to attract prospects, and keep them around...

Spring cleaning for your social media accounts

It's almost spring in my part of the world. Can you feel it where you are? Perhaps it's time to clean up your social media...

Questions the new content marketer must answer

I’m a big fan of content marketing. I often write and speak about this technique because I think it’s powerful and most importantly, effective....

Three ways to not look like an amateur writer

Marketing tip of the week Many of us love to use images to communicate these days, but words matter – a lot. Check out these...

5 reasons to register for my content marketing and social media...

Need a reason to register for my upcoming workshop on building your business with content marketing and social media? Here are five. 5...

Useful resources about content marketing

Content marketing is one of my favourite subjects because it’s a way to help organizations – large and small – to reach a larger...

Remember to follow up!

Marketing tip of the week You’re busy. I’m busy. We’re all busy. And yet most of us are looking for new clients, or to do...

Drumroll, please … presenting our student blogs

In the past I’ve written about the classes I teach at the University of Toronto School of Continuing Studies. Right now we’re at an...

“Is your podcast voice your normal voice?”

I recently received this question from a student (actually three questions): Is your podcast voice your “normal” speaking voice, or are you painfully aware of...

Marketing tip of the week: 4 questions about social media

Working in social media and communications, leading workshops and teaching part-time at the University of Toronto, I get questions. Lots of questions. Here are...

Marketing tip of the week: Make the most of Twitter

Are you not using Twitter? Some of my friends and colleagues are uneasy about dipping their toes into this micro-blogging platform. Don't be afraid!...