Friday, January 20, 2017
Authors Posts by Donna Papacosta

Donna Papacosta

780 POSTS 76 COMMENTS
Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

About Donna Papacosta

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Talking about the business of podcasting

In two recent podcast episodes, Steve Lubetkin and I, co-authors of The Business of Podcasting, discussed the business side of podcasting. In our conversations, Steve...

Cool apps to try: news, photos, even yoga

I love technology, especially when it makes my life easier and helps me to access information I need. This is a busy time of...

Best practices for internal podcasting

In 11 years of podcasting, I’ve produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts. We don’t hear...

Social Media 101 Workshop, Toronto

One of my favourite things: leading workshops to introduce people to the how and why of social media. Despite the seeming ubiquity of social...

Review of the HotDocs Podcast Festival

I’ve been so busy podcasting and teaching that I haven’t been able to sit down and blog about the first ever HotDocs Podcast Festival,...

Podcasting for associations

This week I had the pleasure of speaking about podcasting at the national CSAE conference (Canadian Society of Association Executives) in Toronto. I've been...

Basic microphones for everyone

Podcasters like me own a surfeit of audio gear, as we should. But it’s my belief that all business people should have a few...

Finding your blogging voice

Who cares what I have to say? How much of myself should I reveal in my writing? Is this too personal? This semester I’m again teaching the...

Blogging still matters in 2016 and beyond

Yes, blogging is still important. Some of us started blogging back in the days before social media was even called social media. But we blogged...

Three decades of networking tips

When I was a young, green freelance writer, I didn’t know what I didn’t know. And that’s a good thing. If I’d realized how...

Toronto Fall workshops now open: Blogging and Twitter

Toronto is still steamy, but I’m thinking about the fall season. In fact, I’ve already planned two workshops: Blogging for Fun and Profit on Friday,...

Happy work anniversary to me

Each year around this time, LinkedIn reminds my connections that it’s the anniversary of “Trafalgar Communications.” What this really means: Thirty-one years ago I...

Check out these student blogs

Each semester I usually share the blogs written by the students I teach at the University of Toronto School of Continuing Studies. The spring/summer...

The power of podcasting

This week I've been attending Social Media Week Toronto (#SMWiTO) and yesterday gave a presentation on "the power of podcasting." The audience was very...

Do you need a social media audit?

Bravo for you and your organization if you’re using social media. But do you know if it’s working? When was the last time you...

Age is no excuse for not embracing social media

Not long ago I was attending a conference for women in business. During the Q&A, a woman who had been presenting on a marketing...

No more long voicemails!

Back in the day, I used to have a client who’d leave me voice mails that were so long, she had to phone two...

The biggest mistake you’re making on Twitter

I attended a workshop last week where the facilitator made an offhand comment about Twitter: “I don’t like it. I hardly use it. It’s...

BrainstationTO panel on social media: recap

Last night I attended a lively meetup on social media at Brainstation Toronto. The fast-paced discussion covered trends in social media, particularly for brands. Many...

Content marketing: Three things to think about

Marketing tip of the week Before embarking on a content marketing program, here are three things to consider: Getting started Consider drawing up a content marketing statement...