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  • Why blogging matters in 2016 and beyond
  • Blogging as self-expression
  • Blogging as a form of content marketing
  • Benefits of the WordPress platform
  • Best practices for effective posts
  • Why you need an editorial calendar
  • How to set up goals and measurements
  • Search engine optimization for bloggers
  • The basics of Google Analytics for your blog
  • Sourcing royalty-free visuals
  • Adding multimedia (audio and video) to your blog
  • Amplifying your blog with social media
  • How to syndicate your content
  • The fallacy of duplicate content; why you should also publish on LinkedIn
  • The pros and cons of affiliate marketing and other forms of monetization

Eventbrite - Blogging for Fun and Profit

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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.

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