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  • How can you possibly work in marketing today and not acknowledge the role of social media?
  • By indicating you are too old to learn (or even understand) something, you’ve just made yourself obsolete. Do you really want to be a dinosaur?

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Here is my unsolicited advice for people over 50:

  • Occasionally hang out with people younger than you, both online and in person. Don’t be afraid to be the oldest person in the room.
  • Keep learning. Sign up for courses, workshops, webinars, whatever.
  • Read books, magazines and blogs about the latest trends in your industry. Listen to podcasts. Don’t get stuck in a time warp because “that’s they way it’s always worked in the past.”
  • If you have children or other young people in your life, talk to them about what’s happening in their world. Where do they get their news? What are they reading? What apps do they use? You may discover new artists, books and music while you pick up some cool tech tips. Plus, your kids will enjoy being the teachers for a change. (As for me, I’m listening to one of my daughter’s Spotify playlists as I write.)

What has your experience been around the question of age when it comes to social media?


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Writer, speaker, podcaster, communications and social media consultant, workshop leader and part-time university instructor. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects.


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