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  • Be sure there actually is a story to engage listeners, not just a laundry list of “to-do” items.
  • Book the right guest; a renowned expert may not be a talented storyteller, so be sure to conduct a pre-interview to evaluate his skills.
  • Outline the content in advance so you know the points you want to cover and how the story will flow.
  • Record high-quality audio; give your listeners the gift of pleasing sound.
  • Edit, edit, edit so the podcast episode contains only the best bits.
  • Don’t be afraid to kill an episode if it’s not good enough.

podcasting cartoon

In the book, we also discuss the ins and outs of dealing with the lawyers and compliance people, as in this cartoon by Rob Cottingham.

For more information about the book, visit The Business of Podcasting site.

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