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“Sure,” she said. “I even bought the app for This American Life because I don’t want to miss any episodes.”

I may have rubbed my hands together with glee. If it were possible to buy stock in podcasting, I would have called my broker immediately.

Yes, I knew the popularity of podcasting would go through the roof. The TCI told me so.

Do you need hard evidence? Edison Research reported in April 2014 that 39 million people had listened to a podcast in the previous month, the highest number on record.

A recent article in New York magazine also confirms the trend. “What’s behind the great podcast renaissance” explains some of the reasons behind the surge in podcast popularity, including the ease with which people can now play episodes in their cars.

Week in and week out I’m witnessing renewed interest in podcasting in my own universe. People who used to ask, “What’s a podcast?” are now saying, “Hey, maybe it’s time we developed a podcast for our business.”

For those of us in the podcast game since Year One (OK, 2004 or 2005), this rebirth is welcome and not surprising. After all, we recognized the value of podcasting almost a decade ago, when producing and consuming podcasts was a lot more complicated than it is today.

Are you seeing the podcasting renaissance in your world?

If you want to learn more about podcasting, I invite you to check out my
top blog posts about podcasting
as well as my podcast episodes about podcasting.



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