Social Media Engagement for Dummies
by Aliza Sherman and Danielle Elliott Smith
John Wiley & Sons, Inc.
Social Media Engagement for Dummies manages to distill the most important elements of the major social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Google+ and others) and explains how to best use them for engagement. In other words: connecting with customers and prospects, and building trust and credibility.
Newcomers to social media will find great help in this book. In fact, I am recommending it to participants in my social media workshops. (Of course the drawback to a printed book is that the information might be out of date as soon as it leaves the press.)
Chapters on the major social platforms, as well as sections on how to earn trust, maximize engagement, create connections, and drive interaction, are packed with useful information.
I have one quibble, and that’s the section on podcasting. The authors devote seven pages to podcasting and 18 pages (a whole chapter) to YouTube. The podcaster in me winces at this, but I suppose the reality is that most of us will use YouTube for engagement before delving into audio podcasting, which is in fact more complex than the book would have you believe. However, this is a minor criticism. Overall, the book is smart, accessible and helpful without some of the “cuteness” of some volumes published under the Dummies banner.
This book is a winner. If you – or your organization – are trying to figure out the why and how of social media, start with Social Media Engagement for Dummies.
Disclosure: I received a review copy of this book.