Go to Top

Book review: Social Media Engagement for Dummies

Social Media Engagement for Dummies
by Aliza Sherman and Danielle Elliott Smith
John Wiley & Sons, Inc.
2013

Social Media Engagement for DummiesSocial Media Engagement for Dummies manages to distill the most important elements of the major social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Google+ and others) and explains how to best use them for engagement. In other words: connecting with customers and prospects, and building trust and credibility.

Newcomers to social media will find great help in this book. In fact, I am recommending it to participants in my social media workshops. (Of course the drawback to a printed book is that the information might be out of date as soon as it leaves the press.)

Chapters on the major social platforms, as well as sections on how to earn trust, maximize engagement, create connections, and drive interaction, are packed with useful information.

I have one quibble, and that’s the section on podcasting. The authors devote seven pages to podcasting and 18 pages (a whole chapter) to YouTube. The podcaster in me winces at this, but I suppose the reality is that most of us will use YouTube for engagement before delving into audio podcasting, which is in fact more complex than the book would have you believe. However, this is a minor criticism. Overall, the book is smart, accessible and helpful without some of the “cuteness” of some volumes published under the Dummies banner.

This book is a winner. If you – or your organization – are trying to figure out the why and how of social media, start with Social Media Engagement for Dummies.

Disclosure: I received a review copy of this book.

About Donna Papacosta

Writer, speaker, podcaster, communications and social media consultant, content marketer and curator. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects. In other words: Share your story, build your business.

2 Responses to "Book review: Social Media Engagement for Dummies"

  • Aliza Sherman
    December 5, 2013 - 9:15 AM Reply

    Donna, as a long-time avid and enthusiastic podcaster (audio, yes!) and also a radio correspondent and producer, I would have LOVED to include more audio. Part of it was space, and part of it was having to focus first and foremost on the major social networks. Since there are technically no major audio “social networks,” we looked at audio as a integrated tool. But I get your quibble!

  • Donna Papacosta
    December 5, 2013 - 9:49 AM Reply

    I understand completely. And of course despite this little quibble, I loved the book and recommend it to others. Congratulations to you and Danielle on a job very well done!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>