When Google first launched its Google+ network in 2011, many people smirked and said: “Oh, look, Google is trying to be Facebook.”

Well, if you’re a marketer, you’re surely not laughing at Google+ today.

In my Hands-on Social Media workshop (next one is April 13), we devote a chunk of time to discussing the benefits of Google+, and I believe this is well spent, especially since many communicators are not yet aware of all of this platform’s capabilities, including search integration.

Just today I spotted an excellent blog post on this topic. Read it here.

Are you taking advantage of all the benefits of G+, including Authorship? If not, why not?

Screenshot_2013-03-04_5_37_PM[click on image to enlarge]

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