Roshan_Feb2013A few weeks ago a blog post caught my eye, and sparked a conversation with its author, Roshan Grossman of Hot Quill Communications, about “experience communications.”

In my most recent episode of the Trafcom News Podcast, Roshan and I explore this idea:  Storytelling is a great way to grab attention and influence people, but a key ingredient is missing if we focus on the story itself. What about the experience behind it?

You can listen to the conversation and also learn more about Roshan here.

Please let me know what you think.

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