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Is something missing from your storytelling?

Roshan_Feb2013A few weeks ago a blog post caught my eye, and sparked a conversation with its author, Roshan Grossman of Hot Quill Communications, about “experience communications.”

In my most recent episode of the Trafcom News Podcast, Roshan and I explore this idea:  Storytelling is a great way to grab attention and influence people, but a key ingredient is missing if we focus on the story itself. What about the experience behind it?

You can listen to the conversation and also learn more about Roshan here.

Please let me know what you think.

About Donna Papacosta

Writer, speaker, podcaster, communications and social media consultant, content marketer and curator. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects. In other words: Share your story, build your business.

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