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Why people don’t follow you back on Twitter

When people don’t follow you back on Twitter, you may wonder, “Is it something I said?” Maybe. But some people may not even get far enough to read your tweets. Here are, in my humble opinion, the top five reasons why people don’t follow you back. (Of course we’re assuming you’re not a spammer or porn star. And let’s also assume that you know why you’re on Twitter, but that’s fodder for a future post.)

Screenshot 2013-01-31 10:57 PM1. You show the egg in your profile.
If you take the time to add a simple profile picture, you appear to be a genuine human being, which is what you are, right? People follow those they know, like and trust. It’s hard to know, like and trust an egg. Unless you’re a chicken.

2. You have no bio.
If you don’t complete your bio, the people of Twitterland don’t know who you are. Share a little about yourself and why we should want to read your tweets. Include a link to your blog or website. Twitter gives you 160 characters for your bio (vs. 140 for a tweet). Use them. Take a look at what my friend Bonnie Dean has done with her bio. (Click image to enlarge.)

Bonnie Dean Twitter profile

3. All your tweets are in broadcast mode.
Unless you’re a Twitter superstar (hello, @GuyKawasaki), people expect to see engagement in your tweets. Try @ replying to people and retweeting others’ tweets. Your Twitter stream shouldn’t all be about you, you, you. Make it interesting.

4. Worse, you haven’t tweeted anything at all.
Don’t commit the newbie error of following people on Twitter before you’ve squeezed out a single tweet. Be sure there are at least a dozen bits of brilliance in your stream before you begin following. We want to see what you’re tweeting so we can determine whether to follow back.

5. We don’t speak Dutch.
Some of the people who follow me write exclusively in Portuguese or Dutch or other languages I can’t read, so I won’t follow back.

So how do you encourage followers?

  • Add a photo and write your 160-character bio.
  • Show your personality.
  • Tweet interesting content; engage with people.

Do you have other reasons for not following back?

About Donna Papacosta

Writer, speaker, podcaster, communications and social media consultant, content marketer and curator. As a consultant, I emphasize the importance of storytelling and relationship-building, and enjoy helping people understand how today’s technology, combined with tried-and-true tactics, can help them communicate better with employees, customers and prospects. In other words: Share your story, build your business.

8 Responses to "Why people don’t follow you back on Twitter"

  • Barb Sawyers
    February 1, 2013 - 9:53 AM Reply

    Lately I’m getting a lot of follows from people with “Jesus” in their profile. I don’t object to religion, but I don’t want to follow people who find this so important.

  • Donna Papacosta
    February 1, 2013 - 10:11 AM Reply

    I get those too: “I love God, Family and the NHL…”

    Unless your religion is relevant to what you tweet about, I’m not sure why one would include it in a Twitter bio!

  • Sue Horner
    February 1, 2013 - 2:28 PM Reply

    I think it’s funny that people EXPECT to be followed and get upset if they don’t. There is no law that says because you follow me, I must follow you. I never automatically follow a new follower, nor do l expect the same. I do check all those things you mentioned — a real photo vs. an egg, a profile, and what a new follower tweets about.

  • Andrea Dubravsky
    February 1, 2013 - 4:50 PM Reply

    Boy where do I start? I am not best at Twitter myself, but I tend to unfollow people who tweet just about anything – I feel like they don’t have a focus and are not able to filter just the important information for me.
    I also unfollow people who tweet too much about unimportant things e.g. Off to another meeting. I’d like to throw a question here: What do you think of quotation tweets? Doesn’t it turn you off when people post quotes of famous (usually dead) people?

  • Donna Papacosta
    February 1, 2013 - 5:12 PM Reply

    Ah, that’s a good question, Andrea. Yes, some people on Twitter are not focused at all.

    I do like the occasional inspirational quote. Some people tweet ONLY these quotes, and that’s fine if they identify their Twitter stream as quotes only. So you can choose to follow if that’s your “cup of tea.” Other Twitterers seem to share too many trite quotes within their normal stream. I usually unfollow after a while.

  • Leslie Hetherington
    February 12, 2013 - 8:06 AM Reply

    Thanks for this post Donna. If people meet your first two criteria well, I’ll often follow back. However, in many cases, I unfollow immediately (like annulling a marriage), if they respond with a direct, hard sell tweet. If they are in a line of work outside communications or marketing, I may give them them the benefit of the doubt but when they claim to be “social media experts,” their credibility disappears in a tweet.

  • Roger Morier
    April 19, 2013 - 11:37 AM Reply

    I appreciate this Donna. As someone dipping a toe into Twitter (but hopefully more than that) this is useful advice. Thanks for sharing, and I will, too, as my comfort level with Twitter rises. One hesitation I have is the non-desire to appear “light” or “off topic” – but that’s a standard neurosis most people have, so I think I can get over it!

  • Donna Papacosta
    April 19, 2013 - 4:43 PM Reply

    Roger, you raise a valid point. I think it’s fine to be “off topic” once in a while, to tweet about something close to your heart, or something that makes you laugh. I believe it’s good to show our human side, not just business all the time.

    Thanks for reading and commenting.

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