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In these posts you’ll find strategies and tactics for communicating in person, in print and online, with an emphasis on content marketing and storytelling, content curation, social media and multimedia, particularly podcasting, from Donna Papacosta of Trafalgar Communications. If it’s your first time here, please consider subscribing via RSS or email so that you’ll be sure to catch every post. Thanks for stopping by!


Hands-on Social Media Workshop May 9

Spring is in the air, at last. And so are plans for my next Hands-on Social Media Workshop in Oakville, Ontario. If you ‘re in the Greater Toronto area, particularly the west end, I hope you will join us on May 9.

I’ ve been running this workshop for a few years (although I update it every time). Many of those who sign

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Marketing tip of the week: Stop ignoring Google+

We’ve all heard the jokes:
“Google+ is a ghost town.”
“Only Google employees use Google+.”

Ha ha. Well, the joke’s over, my friends. If you care about content marketing, search engine optimization, Google Authorship and communicating with your audience, Google+ has become essential, and you ignore it at your peril.

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