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In these posts you’ll find strategies and tactics for communicating in person, in print and online, with an emphasis on content marketing and storytelling, content curation, social media and multimedia, particularly podcasting, from Donna Papacosta of Trafalgar Communications. If it’s your first time here, please consider subscribing via RSS or email so that you’ll be sure to catch every post. Thanks for stopping by!

 

Toronto Twitter workshop

“Help! I have a Twitter account but I don’t know what to do with it!” is, hands down, the most popular comment I hear about social media, from colleagues, friends and even family members.

That’s why I’ve decided to offer an intensive half-day workshop

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The Twitter Tip Sheet

The most common questions I hear from clients about social media tactics relate to Twitter. Those unfamiliar with this platform are often confounded by the lingo, the hashtags and the brevity. Here then is the Twitter Tip Sheet I often share with those

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Toronto Social Media Workshop

I’m delighted to announce my next Hands-on Social Media Workshop in Toronto: May 1, 2015 at the Toronto Board of Trade. The group will be small, so each person can get individual attention. If you want to devote a single day to sharpening your

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Pricing tips for independent communicators

As you may know, I belong to the Professional Independent Communicators, part of IABC/Toronto. On March 5 we ‘re featuring a panel on the hot topic of pricing for independent communicators. If you’ re an indy in the Toronto area, I hope you ‘ll join us. Here’ s a sneak preview from two of the speakers, Sharon Aschaiek and Randal Boutilier.

More information

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How Google just blew my mind

When I moved my home office from Oakville to Toronto, one of the things on my to-do list was to update the Google listing for Trafalgar Communications, my business. While procrastinating on a project today, I suddenly remembered the Google listing. Avoiding actual work,

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A podcasting renaissance? No doubt!

Lately everyone’s talking about the podcasting renaissance.

I must inform you I was aware of this trend earlier than anyone else, thanks to The Claire Index. Unknown to most prognosticators, The Claire Index (TCI for short) reveals emerging trends in both fashion and technology

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