In these posts you’ll find strategies and tactics for communicating in person, in print and online, with an emphasis on content marketing and storytelling, content curation, social media and multimedia, particularly podcasting. If it’s your first time here, please consider subscribing via RSS or email so that you’ll be sure to catch every post. Thanks for stopping by!
Over the course of my career I’ve written dozens of white papers, particularly for technology companies. Oh, how I wish I’d had Gordon Graham’s book at hand when I was cobbling together those first few white papers. (I did get better over
According to Phil Simon in his latest book, Too Big to Ignore: The Business Case for Big Data, Big Data – done right – can yield superior information and insights into behaviours that can help us make more informed decisions. Simon cites numerous applications and potential applications
In case you missed them, I wanted to highlight three recent interviews on the Trafcom News Podcast, all geared toward internal communications:
Paolo Tosolini speaking about enterprise social video
Jarrod Gingras sharing his views on enterprise collaboration
Gordon Ross discussing the role of archetypes in
